Fiona — Product Branding
Orpheus is never looking back after a digital transformation
In today’s rapid digital landscape, brands need more than visibility—they need data-driven growth. Adion delivers intelligent advertising tools, real-time insights, and performance-focused solutions that help startups and enterprises scale smarter, faster, and stand out in a competitive market.
The approach
Clarify Orpheus’ external narrative and positioning
Lead a full website redesign centered on storytelling and usability
Build email and digital acquisition strategies to prioritize long-term audience growth
Create content to make their artistic process visible and relateable
Delivering a scalable product branding identity that aligns design, strategy, and market positioning
The final product branding delivers a clear, consistent identity that enhances recognition, communicates value effectively, and supports long-term brand growth across all touchpoints.
Why it worked
The Orpheus story never changed. What changed was how and where it was told.
By grounding digital strategy, content, and growth initiatives in a clearly defined narrative, Orpheus was able to reach new audiences and deepen relationships with their existing supporters.
Partners
Eyekiller
Website Development and Digital Ads
Matt Russell & Molina Visuals
Graphic Design
Chris Lee, Fadi Kheir & Neda Navavee
Photography
